# COVER LETTER

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**Trends On Influence**
Technology-Powered Influencer Marketing

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Santiago, May 28, 2026

Ms. Maria Isabel Campos Cereceda
Strategic Sourcing Management
LATAM Airlines Group S.A.

**Re: RFP Influencer Marketing Agency — May 2026**

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Dear Ms. Campos and Evaluation Committee:

Trends On Influence is pleased to submit its technical and commercial proposal for the end-to-end management of influencer marketing campaigns on behalf of LATAM Airlines Group across Brazil, Chile, Colombia, Peru, Argentina, Mexico, the United States, and the European Union.

## Who We Are

Trends On Influence is a technology company built for influencer marketing at scale. We are not a traditional influencer agency — we are a team that operates influence through artificial intelligence, real-time data, and a proprietary methodology proven in high-complexity multinational operations.

**Company Overview:**

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|---|---|
| **Legal Entity** | Trends On Influence Ltda. |
| **CNPJ** | [To be confirmed by the administrative team] |
| **Years in Operation** | 4+ years |
| **Headquarters** | Sao Paulo, Brazil |
| **Active Operations** | Brazil, Chile, Colombia, Peru, Argentina, Mexico, United States |

## Why Trends On Influence for LATAM

Three fundamental strengths set our proposal apart:

**1. Proprietary technology no other agency can offer.**
We operate with four internally developed tools — cross-creator audience overlap analysis, a comparative post-performance algorithm, a real-time monitoring dashboard with sentiment analysis, and intelligent two-stage curation (AI screening followed by human validation). These are not roadmap promises: they are in production and powering active campaigns today.

**2. Proven multinational operations.**
For two consecutive years we have managed simultaneous campaigns across 6+ countries for one of the world's largest industrial brands, coordinating more than 30 active creators, international events (including the United States and multiple Latin American markets), and complex travel logistics. This experience is directly transferable to the scale and complexity that LATAM Airlines requires.

**3. True full-service: the brand only approves.**
Our 29-stage operating model covers everything from strategic planning to financial reconciliation. LATAM would participate at only three approval gates: influencer selection, script review, and final content sign-off. Everything else — curation, contracting, creative briefing, production, monitoring, payments, reporting — is the responsibility of our dedicated team.

## Scope of This Proposal

The enclosed documents include:

1. **Company Presentation** — Capabilities, technology, methodology, international operations, portfolio, and reference cases
2. **Commercial Model** — Commission structure, deliverable costs, travel logistics, and alignment with LATAM's commercial terms
3. **Market Coverage** — Detailed breakdown of the countries where we operate and where we can invoice

## Commitments

We accept in full the terms of this request for proposal and confirm the following:

- This offer remains valid for ninety (90) calendar days from the date of submission
- We acknowledge and accept the LATAM Code of Conduct
- We commit to maintaining strict confidentiality over all information received
- We comply with all applicable anti-corruption regulations (FCPA, UK Bribery Act, Chile Law 20.393, Brazil Law 12.846)
- Our company has been in operation for more than 2 years

We are at your disposal for presentations, live demonstrations of our technology platforms, or any clarification the evaluation committee may require.

Sincerely,

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**[Director / CEO Name]**
Chief Executive Officer
Trends On Influence

**[Commercial Director Name]**
Commercial Director
Trends On Influence

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contacto@trendsoninfluence.com
[Phone to be confirmed]